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How to design a perfect product sheet?


Capturing the attention of the public can be a very challenging task. However, it is even more important to encourage conversion. A large number of users conduct their searches on the Internet to buy the items they need.


When they access, they want to find practical and concrete information. It should be enough to facilitate your purchase decision. This is when the design of a product file becomes a determining factor to guarantee the success of sales.


WHAT IS AN E-COMMERCE PRODUCT SHEET?

The product sheets are the pages or sections that are included in the different websites or online stores. The purpose is to offer relevant data on its main specifications. They are usually grouped in the virtual catalog to facilitate the search.


Properly completing a product sheet can generate very good results. It is not just about describing it superficially or placing the title and the price. Rather it is to provide important personalized information that decreases the bounce rate.


With the support of a CRO agency, it is now possible to increase the number of conversions, improve the user experience and favor search engine optimization. Without a doubt, this is a timely strategy to increase the online visibility of any brand.


A PERFECT PRODUCT SHEET

Presenting a perfect product sheet depends on several factors. First of all, it is important to have the advice of specialists in web design, specifically in the development of portals dedicated to electronic commerce.


When the volume of products to display is too large, it could happen that some details are neglected. For convenience or ease, it is much easier to copy the description from the provider's page. It is very important to avoid duplicate content that can be penalized by Google.

FEATURES THAT MAKE THE DIFFERENCE

For a product sheet to make a difference, be persuasive and fulfill its mission effectively, it must have the following characteristics:


- Identify the article correctly in terms of its name, code and brand.

- Detailed description of the product with its technical specifications. The content must be presented in a clear and coherent way. Make it understandable to the reader and answer all the concerns of the potential buyer.

- Show attractive images, captured from different angles. Take care of the resolution, which allows the user to zoom in to appreciate the details.

- Add the price in a visible place, preferably near the name. Highlight offers, promotions, limited editions or surcharges. The client has to know exactly what he is going to pay.

- Show item availability, how many units are left in stock.

- Add information regarding delivery times, shipping methods and if they have additional charges.

- Incorporate other attractive elements that lead the visitor to make the purchase. For example, include videos, customer reviews, complementary article suggestions or social sharing buttons.









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